Product purpose
Every product begins with a clear brief: what it does, who it is for and where it sits in the range.
London-based beauty company
The company behind Line Theory.
Luma Science Labs owns and operates Line Theory, a specialist beauty brand for lashes, brows and the eye area. We manage the brand's product development, supplier relationships, e-commerce operations and customer care.
About Luma
A clear purpose for every product.
We develop each product for a defined use and add it to the range only when it meets a clear customer need. The brief covers the product itself, the claims we can support and the information customers need.
Responsible claims
We use claims that are specific, proportionate and supported by the available evidence.
Useful information
Instructions and product details help customers decide whether a product is right for them and how to use it.
Line Theory
Specialist care for lashes and brows.
Line Theory is Luma Science Labs' first consumer brand. Its range includes lash and brow serums and tubing mascara, available directly through linetheory.co.uk.
What we do
The work behind the brand.
We run the commercial and operational work behind Line Theory, from product briefs and supplier relationships to brand management and customer care.
Product development
We define product briefs, coordinate with suppliers and oversee each product from development through launch.
Brand management
We manage the website, packaging, product information and day-to-day brand communications.
Customer support
We answer product and order enquiries and keep customer information current and accessible.
A clear role in the range.
Each Line Theory product is developed for a specific use within lash or brow care.
Contact
Trade, supplier and company enquiries.
For enquiries relating to Luma Science Labs or Line Theory, please contact us by email.
Address5 Brayford Square
London
E1 0SG
United Kingdom